Practical course

Digital Marketing and Lead Generation

Digital marketing is lead generation from the internet: Google Ads, Meta Ads, social media, video posts, SEO, GEO, content, landing pages, forms, analytics and follow-up working together.

What you learn

Google Ads and Meta Ads campaign structure
Social media calendars, video posts and creative planning
SEO, GEO and AI-search basics
Landing pages, lead forms and WhatsApp follow-up
Analytics, reporting and optimisation
AI tools for faster agency-style campaign work

Portfolio outcome

Campaign plan, keyword list, content calendar, landing page outline, sample ad copy, reporting format and lead follow-up workflow.

Best for

Students, freelancers, small business owners, early-career professionals and anyone who wants to understand how online leads are generated.

Ask for digital marketing class details.

Enquire now